china-technology-manufacturing
The chapter presents a new model of manufacturing in China focused on producing high-tech talent and software innovations rather than traditional goods.
1 chapter across 1 book
Guanxi (2006)Robert Buderi and Gregory T. Huang
The chapter details the intense and innovative environment at Microsoft Research Asia in Beijing, highlighting its role in cultivating top talent and advancing cutting-edge computing research. It focuses on a pivotal week in November 2004 when the lab showcased its progress to global executives and advisors, emphasizing its competitive strategies against companies like Google, Sony, and Nokia. The chapter illustrates how the lab's research is directly linked to Microsoft's global product development and competitive positioning in search, digital entertainment, and mobile software.