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commercialization-shift

The chapter identifies the mid-1990s Netscape IPO and dot-com bubble as the moment when Silicon Valley's ethos shifted from pioneering creativity to profit-driven enterprise.

1 chapter across 1 book

Fearless Genius (2014)Doug Menuez

Chapter 6

The introduction to Doug Menuez's 'Fearless Genius' chronicles his unique photographic documentation of Silicon Valley's transformative decade from 1985 to the late 1990s. It highlights Menuez's unprecedented access to key tech figures and companies during the digital revolution's formative years, capturing the utopian spirit, cultural dynamics, and eventual commercialization shift marked by the rise of the web and dot-com boom. The chapter situates this era as a youthful, idealistic, and pioneering period before the tech industry became dominated by monetization and scale.