counterculture-to-tech-culture
The transformation of 1960s counterculture ideals into the contemporary tech culture of Silicon Valley.
1 chapter across 1 book
California: Designing Freedom (2017)The Design Museum
The chapter 'Pages 1–13' of 'California: Designing Freedom' traces the evolution of California's cultural and design identity from the 1960s counterculture to the rise of Silicon Valley's tech-driven design culture. It highlights California's pioneering role in creating tools of personal liberation, from psychedelic substances and surfboards to personal computers and user interface design, emphasizing the interconnectedness of cultural movements, technological innovation, and design philosophy. The chapter also explores California's global influence as a design and innovation model, while acknowledging its socioeconomic challenges and the complex ecosystem of military, corporate, and academic institutions that shaped Silicon Valley.