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cross-cultural-technology-transfer
It explores the interplay between Western technology companies and Chinese cultural and business environments.
1 chapter across 1 book
Guanxi (2006)Robert Buderi and Gregory T. Huang
Chapter 5
The provided text is the table of contents for the book 'Guanxi' by Robert Buderi and Gregory T. Huang, outlining the chapters and their chronological coverage of events related to Microsoft's operations and innovations in China from 1997 to 2005. It highlights key episodes such as the development of Microsoft's Chinese heart, the search war, and the battle over Kai-Fu Lee, culminating in reflections on making it in China and surviving the challenges.