greenwashing

This chapter critiques the ongoing environmental and economic practices that perpetuate harm, particularly criticizing the idea of circular economy being co-opted by those responsible for the linear economy's damage. It calls for a radical shift away from allowing profit-driven entities to control solutions and urges direct financial support without strings attached to those traditionally marginalized. The chapter emphasizes the need to stop destructive practices and to listen to disenfranchised voices for genuine change.

The chapter critically examines the hidden costs behind consumer culture, particularly focusing on the false notion of affordability that masks the exploitation of farmers, garment workers, and environmental degradation. It exposes systemic issues such as planned obsolescence and greenwashing in fashion and electronics, revealing how these practices perpetuate cycles of overconsumption and superficial sustainability claims. Additionally, the chapter critiques performative social justice efforts like wokewashing and highlights the exclusion of plus-size bodies in sustainable fashion, linking fatphobia to systemic racism and colonial beauty standards.