market-and-technological-change

The 'Preamble' chapter of 'The Innovator’s Dilemma' introduces the paradox of well-managed, innovative companies failing to maintain industry leadership when confronted with disruptive technological and market changes. Through examples like Sears and Digital Equipment Corporation, Christensen illustrates how firms praised for their management and innovation capabilities nonetheless miss critical shifts in their industries, leading to decline despite their strengths. The chapter sets the stage for exploring why great companies fail and how they might better manage disruptive innovation.