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media-economics

The influence of advertisers and audience preferences on media content, which drives media to pander rather than lead.

1 chapter across 1 book

The Influencing Machine (2011)Brooke Gladstone

INTRODUCTION

The introduction critiques contemporary media consumption, highlighting how audiences selectively absorb news that aligns with their biases, leading to fragmented and often misleading perceptions. It argues that media is not a monolithic controlling force but a complex, fractured mirror reflecting society's values, fears, and desires, while also forecasting a future where technology will further blur the boundaries between individual thought and media influence.