media-publicity-strategy
Generating interest and excitement through bold, controversial, or unique actions to attract media coverage that is more valuable than paid advertising.
1 chapter across 1 book
Trump: The Art of the DealDonald J. Trump with Tony Schwartz
The chapter emphasizes the importance of an instinctive understanding of the market over formal studies, leveraging strength and media publicity to enhance deal-making and project value. Trump discusses the strategic use of truthful hyperbole and confrontation to generate excitement and protect interests, while underscoring the necessity of delivering quality projects on budget to maintain credibility. He reflects on the fragility of success, the intrinsic motivation behind deal-making, and the unpredictability of business outcomes, valuing the process and enjoyment of the game over financial results alone.