neurotechnology-commodification
The process by which neural data and brain interfaces become commercial assets, as seen in partnerships between tech firms and pharmaceutical companies.
1 chapter across 1 book
The Battle for Your Brain (2015)David Eagleman
This chapter explores the emerging field of consumer neurotechnology, focusing on CTRL-labs' wristband that detects electrical signals from the brain to the peripheral nervous system to enable direct brain-computer interaction. It highlights the potential for these technologies to revolutionize human-computer interfaces, while raising critical concerns about brain privacy, data commodification, and the ethical implications of neural data surveillance. The chapter also discusses the acquisition of CTRL-labs by Meta and the broader implications of integrating neural interfaces into everyday technology.