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privatization-of-care

The shift from public welfare to private and media-driven interventions, where reality TV programs mobilize private resources to address social and personal hardships.

1 chapter across 1 book

Better Living through Reality TV: Television and Post-Welfare Citizenship (2008)Laurie Ouellette; James Hay

Preamble

The 'Preamble' chapter introduces the book's central argument that reality TV functions as a modern technology of governance, shaping citizens through self-management and personal responsibility in a post-welfare state context. Using the example of Todd TV, the chapter illustrates how reality programs engage viewers in democratic-like participation while promoting neoliberal ideals of self-empowerment and lifestyle management. The chapter situates reality TV within broader political and cultural shifts, highlighting its role in privatizing care, mobilizing compassion, and providing informal civic education through entertainment.