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strength-and-warmth-framework
A model describing how people project strength (eliciting respect) and warmth (eliciting liking), which together shape social judgments and emotional responses.
1 chapter across 1 book
Compelling PeopleJohn Neffinger & Matthew Kohut
Chapter 7
The chapter examines the dual dimensions of strength and warmth as fundamental to how people are perceived and how they influence others. Strength, defined by ability and will, commands respect and attention, while warmth, encompassing empathy and affection, elicits liking and admiration. The authors explore the biological and social tensions between these traits, the challenges of balancing them, and how their integration forms the basis of charisma and effective leadership.