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modern-consumerism

It highlights the emergence of consumerism as a cultural ethic tied to economic development and the transformation of social values.

1 chapter across 1 book

Empathic Civilization: The Race to Global Consciousness in a World in Crisis (2009)Jeremy Rifkin

CHAPTER 9: IDEOLOGICAL THINKING IN A MODERN MARKET ECONOMY

Chapter 9 examines the development and influence of ideological thinking within the context of a modern market economy, tracing historical shifts from individualism and sensibility to the rise of consumerism and industrial capitalism. It explores how economic structures, social rhythms, and cultural narratives have shaped modern identity, morality, and social relations, drawing on a wide range of historical, philosophical, and sociological sources. The chapter also addresses the interplay between economic power, labor, education, and evolving concepts of intimacy, rights, and human empathy in the capitalist era.