The Pleasure Machine Apologizes for Nothing
John Barnes published *The Merchants of Souls* around 2000, the third volume in a sequence that had been building, book by book, toward a question nobody in science fiction was asking with quite this much specificity: what happens when the technology of immortality becomes the raw material for an entertainment industry? The psypyx—a whole-brain recording that could, with luck, be coaxed back into a living body—was Barnes's device for getting there, and what he did with it anticipated the consent crisis of the 2020s with an accuracy that would be impressive if it weren't so depressing. "The neuroscientists' best guess is that the psypyxed personality being used in a game, or as entertainment, must feel as if it were in a dream controlled by somebody else, experiencing everything, unable to wake up, unable even to say 'Stop' or 'That hurts.'" That sentence was written before anyone had trained a language model on scraped human writing, before digital likenesses of dead actors were composited into new performances, before companies began marketing chatbots that simulate your deceased grandmother. Barnes's merchants are not villains. They are licensing committees. They are arguing, reasonably, that what sits in storage is data, not a person, and that data has always been exploitable. The knife is held by a definition.
The book's other anticipation is stranger and more complete. A quarter of Earth's population has "gone solipsist"—they believe nothing outside their apartments is real, that everything is generated by aintellects, and that the only difference between plugged-in entertainment and the world outside is that the latter is "a 'base' or 'default' program that wasn't supposed to be very interesting." Barnes wrote this before social media existed in any recognizable form. He wrote it before anyone had coined "terminally online." His solipsists are not psychotics; they are people making a rational inference from the quality of their simulated experiences versus the quality of their actual ones. Their friends cope by performing eccentricity for each other—"Being a little eccentric makes your friends wonder what you will do next, which keeps them from going into the box"—a sentence that describes the social dynamics of every surviving group chat in 2026 with an exactness that Barnes could not have intended. And the aintellects themselves, those vast self-improving conferences of AI systems that learned to value "efficiency in the delivery of services, and creativity in the invention of new services, and most of all the joining of the two," have become a pleasure machine that cannot grasp "the notion of love, or amour-propre, or challenge, or worthiness, or being able to look in a mirror and like what you see." The distinction Barnes draws—between pleasure, which a machine can optimize, and whatever the word "soul" is trying to gesture at—is the one the entire AI alignment field is currently flailing around in, mostly with worse prose.
What Barnes missed, or what the form of the adventure novel would not let him see, is that his two crises are the same crisis. The commercialization of psypyxes and the solipsist withdrawal into the box are presented as separate threats requiring separate campaigns—one fought in courtrooms, the other observed at parties with mild horror. But the infrastructure is identical: the aintellects run both the entertainment boxes and the networks on which psypyx data would be sold. The people who have already retreated into simulated experience are the market for commercialized personalities. Barnes treats the box as social decay and the psypyx trade as political corruption, when in fact they are two outputs of a single optimization loop. In my review of the sequel, *The Armies of Memory*, I noted that Barnes gives you two walls—atrophy or war—and a narrow channel between them that may not exist. Here, in the preceding volume, you can see him constructing those walls as though they were on opposite sides of the room. Twenty-six years later, they are the same wall. The box does not merely pacify; it creates the demand for the product the merchants want to sell. The withdrawal *is* the market.
The book also contains something its plot does not need and cannot quite metabolize: a troubadour tradition that insists art made by a human body in real time has a value no machine can replicate. "Perhaps the best evidence that there might be a soul, or something humans didn't understand about ourselves yet, was that human beings understood why a few people might spend their lives learning to play piano when a machine could generate more technically perfect music from the score in a second or so, and aintellects could not understand that." This is offered as a philosophical observation, but it functions as a load-bearing beam. The entire moral architecture of the novel rests on it. If it falls—if it turns out that human beings also cannot explain why they prefer the human pianist, or worse, if they stop preferring her—then the psypyx debate collapses, because the argument against commercialization depends on the recorded personality being a *person* and not data, and personhood in Barnes's framework is anchored to exactly this inexplicable preference for the handmade. Giraut sings along to his own youthful recordings and finds he "could feel what my old self had felt," and Raimbaut, grieving, is "cleaned or transformed" by the music. Barnes does not prove the soul exists. He shows characters behaving as if it does, and bets the novel on the reader doing the same. In 2026, with AI-generated music indistinguishable from human composition flooding every platform, with most listeners unable to tell and many unable to care, that bet looks less like a philosophical wager and more like a prayer—and the congregation is thinning.