automation-and-ai
The increasing use of machine learning, deep learning, and robotics in retail and production, impacting employment and efficiency.
1 chapter across 1 book
The McDonaldization of Society: Into the Digital Age (2019)George Ritzer
Chapter 2 primarily consists of an extensive list of references and citations that underpin the theoretical and empirical foundations of the book. It highlights key sources related to the concepts of liquid modernity, rationalization, McDonaldization, and the transformation of consumption and retail in the digital age, including discussions on automation, platform capitalism, and the gig economy. The chapter situates McDonaldization within broader sociological and economic changes, referencing seminal works by Zygmunt Bauman, Frederick Taylor, Henry Ford, and contemporary analyses of Amazon, Walmart, and digital platforms.