George Ritzer

2 books · 1993–2019 · sociology, social theory, Sociology, Social Theory, Cultural Criticism

Bibliography

The McDonaldization of Society cover1993The McDonaldization of Society: Into the Digital Age cover2019

Themes

rationalizationefficiencyconsumer cultureglobalizationdigital societysocial change

Key Concepts

mcdonaldization5rationalization3calculability-quantification3efficiency-streamlining2predictable-consumption-settings2standardization-of-products2efficiency-fetish2mcdonaldized-occupations2digital-work-efficiency2digital-mcdonaldization2irrationality-of-rationality2prosumers2prosumption2digital-age-context1consumer-labor1digital-data-algorithms1consumer-control-mechanisms1minimization-of-danger1control-over-life-events1calculability-obsession1