commodification-of-experience
The packaging and selling of standardized consumer experiences, such as themed hotels, amusement parks, and vacationing, to create predictable and controlled environments.
2 chapters across 2 books
The McDonaldization of Society: Into the Digital Age (2019)George Ritzer
Chapter 4 primarily consists of an extensive list of references and citations that underpin the analysis of McDonaldization across various sectors including hospitality, fast food, retail, education, healthcare, and reproductive technologies. The citations illustrate the pervasive influence of rationalization and standardization in modern society, highlighting how McDonaldization shapes consumer experiences, work routines, and even medical practices. The chapter also touches on the cultural and social implications of these processes, such as the medicalization of childbirth and the commodification of reproductive technologies.
The Age of Access: The New Culture of Hypercapitalism, Where All of Life Is a Paid-For Experience (2000)Jeremy Rifkin
This chapter provides an extensive index-style overview of key concepts related to the commodification of culture, experience, and communication within the hypercapitalist economy. It highlights the transformation of intangible assets such as intellectual capital, cultural production, and social relationships into marketable commodities, emphasizing the role of franchising, gated communities, and cyberspace in reshaping social and economic interactions. The chapter also addresses the implications of these changes for freedom, community, and cultural identity in a networked, experience-driven economy.