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consumer-control-mechanisms
The text analyzes how both human and nonhuman systems are employed to control consumer behavior, including physical settings and digital interfaces.
1 chapter across 1 book
The McDonaldization of Society: Into the Digital Age (2019)George Ritzer
Chapter 4 Predictability and Control: Consumers 2
Chapter 4 explores the concepts of predictability and control in both physical and digital consumption environments, emphasizing how standardized settings and processes create uniform consumer experiences. It examines the mechanisms by which industries, particularly fast food and online platforms, regulate consumer behavior and minimize unpredictability, extending the analysis to life events such as birth and death as ultimate examples of societal control.