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consumer-labor
Consumers are increasingly required to perform work themselves during the consumption process, such as self-service in fast-food restaurants and online platforms.
1 chapter across 1 book
The McDonaldization of Society: Into the Digital Age (2019)George Ritzer
Chapter 3 Efficiency and Calculability: Consumers 1
Chapter 3 explores the principles of efficiency and calculability as they manifest in contemporary consumer culture, particularly through fast-food, higher education, healthcare, entertainment, and internet consumption. It highlights how processes are streamlined to maximize speed and convenience, while products and services are simplified and quantified, often shifting labor onto consumers themselves. The chapter also discusses the rise of data-driven algorithms and big data analytics as tools for emphasizing quantity over quality in various sectors.