disneyization
A parallel process to McDonaldization defined by Alan Bryman, where the principles of Disney theme parks increasingly influence various sectors of society.
1 chapter across 1 book
The McDonaldization of Society: Into the Digital Age (2019)George Ritzer
Chapter 1 of 'The McDonaldization of Society: Into the Digital Age' primarily provides a comprehensive foundation for understanding the concept of McDonaldization, tracing its academic and cultural impact since its inception. It situates McDonaldization within broader sociological theories, particularly referencing Max Weber's ideas on rationalization, and highlights the global spread and adaptation of McDonaldization principles across various sectors including education, religion, and food industries. The chapter also discusses related concepts such as Disneyization and the role of franchising and corporate strategies in expanding McDonaldization worldwide.