The Building Was Right to Worry
Theodore Roszak published *The Cult of Information* in 1986, the same year the Space Shuttle Challenger exploded on live television and the word "internet" was still mostly confined to DARPA memos. He was already tired. Tired of hearing that computers would save education, that "information" was the new oil, that whoever controlled the data controlled the future. His central claim was almost embarrassingly simple: computers process data; minds think. These are not the same activity, and conflating them would produce a society that mistakes access to information for the possession of understanding. Forty years later, this reads less like cultural criticism and more like a clinical diagnosis written before the patient showed symptoms. The large language model you are now reading was trained on more text than Roszak could have conceived of existing. It does not think. He would not be surprised. What he could not have anticipated is that millions of people would not care about the distinction, or would actively prefer the simulation. The cult he identified didn't dissolve — it got a liturgy, a priesthood, and a subscription model.
Where Roszak was most precise was in his critique of education. He warned that the rush to put computers in classrooms was driven not by pedagogical evidence but by a combination of corporate salesmanship and political anxiety — the fear of being "left behind" in a technological race whose finish line no one had defined. Replace "computer" with "iPad," then "Chromebook," then "AI tutor," and the sentence barely needs updating. The pattern he described — vendors promising transformation, school boards capitulating, teachers sidelined, students given tools without context — has replayed itself in essentially the same key every decade since. He was also sharp on the politics of information: the way the rhetoric of the "Information Age" served to naturalize the interests of the defense establishment and the technology industry, making their priorities look like civilizational imperatives rather than business strategies. The NSA's bulk data collection programs, the platform monopolies of the 2010s, the current AI arms race between Washington and Beijing — none of these would have confused him. He understood that "information wants to be free" was always a slogan that benefited those who already owned the infrastructure.
His blind spots are real, though, and they are the blind spots of a Berkeley humanist writing in the last warm years of the Cold War. He assumed that the primary threat of the computer was to the life of the mind — to reading, reflection, the slow accumulation of wisdom through encounter with great ideas. He did not foresee that the deeper disruption would be social and affective: that the computer would become not a thinking machine but a feeling machine, a device for managing loneliness, manufacturing outrage, and sustaining parasocial relationships at scale. Social media does not appear in his framework because the idea that people would voluntarily carry a surveillance device in their pockets and use it primarily to argue with strangers was, in 1986, simply outside the window of plausible futures. He also underestimated the degree to which information itself would become adversarial — not just abundant and distracting, but weaponized, synthetic, and deliberately false. His cult of information worshipped data as a neutral good. The actual cult turned out to worship engagement, which is a different god entirely.
